Robbie Kellman Baxter

Robbie Kellman Baxter

CEO, Peninsula Strategies

Robbie Kellman Baxter is a sought after consultant and speaker with over twenty years of experience advising fast growth companies in Silicon Valley — from Netflix, Oracle, and Yahoo!, to dozens of successful venture-backed startups. She is an expert on the Membership Economy, and has been advising businesses with subscription-based business models on how to drive substantial and consistent results for over a decade.

Known for her strategic insights, discipline, and ability to take big ideas and implement them to capture new market opportunities, Robbie offers experience to boards that need to accelerate growth and better leverage technology to reach their audience.  Because she works with multiple companies at any point in time, she excels at connecting with people of all types, and is simultaneously direct and diplomatic.

As CEO of Peninsula Strategies, a Silicon Valley strategy consulting firm, Robbie regularly presents to packed rooms at professional associations, leading universities, and corporations including Stanford, Harvard, the Business Marketing Association, and Intel. She has been quoted on business issues in the New York Times, SF Examiner, and eCommerce Times, has been featured with OpEd pieces in the SF Chronicle and, and has written articles for American Venture, Marketing Profs, and Management Consulting News. She has spoken on and moderated panels with executives from Zynga, LinkedIn, Skype, and IMVU, as well as more traditional companies such as Wells Fargo, Visa, and Intuit.


An active leader in many membership groups, Robbie has been on the advisory boards of the Stanford Graduate School of Business’ Women’s Initiative, the Harvard Women’s Leadership Project, and several venture-backed startup companies. She holds a BA from Harvard and an MBA from Stanford Business School.


Robbie is the author of the eBook The MBA’s Guide to Independent Consulting, and one of just 30 certified Master Mentors trained by Million Dollar Consultant™ and Stanford Business School Marketing professor Alan Weiss.