Starting Your Own Business: The Power of Positioning

Diana Ecker

Diana Ecker

We hear about the importance of personal branding, social media, and “selling yourself” all the time. When you’re starting your own business, we’re told, these things are especially important. But what people don’t realize is that the key to all of these is strategic, authentic positioning.

 

In this session, we’ll look at how you can harness the incredible power of positioning to drive the success of your business. Topics will include recognizing and claiming your professional identity, spotting and avoiding common mistakes, and leveraging a strong position to create a remarkable website for your business.

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