The revolutionary paradigm shift in publishing allows individuals with gumption and unique skill sets to brand themselves as sought-after “experts” in their field. Learn how writing or co-writing a book can quickly open the doorway to guest spots on TV and radio as well as online magazines, blogs, and podcasts, by creating your own branded, competitive advantage.
Join syndicated film columnist, KRCB radio host, and entrepreneur, Gil Mansergh, as he screens clips from Hollywood movies and YouTube videos to illustrate a practical game plan for leveraging your core competencies into a go-to-market strategy. Clips are from films including Wonder Boys, Miss Potter, Office Space, Gung Ho, Julie and Julia, Lemonade: The Movie, and Haiku Tunnel.